Pioneering Excellence

Madison is a global leader in employee recognition and incentives, pioneering digital programs since 1995. As an employee-owned company, we deliver recognition, events, and incentive travel solutions that strengthen culture and drive results.

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employee traveling
What Actually Drives a Successful Incentive Travel Program After 20 Years in the Field
Incentive travel has never been about the destination. That may sound surprising in an industry that...
employees working together
Sustainability Without Operational Discipline Is Just Messaging
Sustainability is now standard language in meetings and incentive travel. RFPs reference ESG commitments....
Lake Tahoe
Planning a Corporate Retreat in the U.S.? Here’s Why South Lake Tahoe Belongs on Your List
South Lake Tahoe isn’t your typical meeting destination. Nestled where California and Nevada meet, this...

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How Vendor Attitude Shapes the Discovery Process

There are two types of planning philosophies used by vendors in the employee recognition space. The most common, especially among incentive companies offering an “off the shelf” product, is to ask questions that qualify the sponsoring company for “fit” within a narrow range of predefined user options. During those conversations the supplier will steer the HR practitioner into a restricted range of functionality in an effort to meet their system’s specs.

There is, of course, another way—to use the process as an opportunity to understand, define and explore opportunities that will optimize results within the framework of your needs, your business circumstances and your organizational structure.