Digital Natives are people who have been familiar with all things digital from a very early age. In less than five years, Digital Natives will outnumber Baby Boomers. In 10 years, they will represent 70% of the talent pool. While 5 to 10 years may seem far out to some, taking steps to attract and retain them now is the smartest thing companies can do.

What should your company be doing now to win the attention and capture the loyalties of this group? More specifically, what role should your reward and recognition program play in helping you do so?

In this month’s White Paper, Mike Ryan explores:

• What is a Digital Native?
• Why businesses want to hire them
• What Digital Natives want from employers
• How Madison makes that all happen with Maestro, the most configurable cloud-based SaaS Social Recognition Technology