Pioneering Excellence

Madison is a global leader in employee recognition and incentives, pioneering digital programs since 1995. As an employee-owned company, we deliver recognition, events, and incentive travel solutions that strengthen culture and drive results.

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Designing Sales Meetings That Drive Business Outcomes, Not Just Attendance
Annual sales meetings often represent one of the largest internal investments an organization makes each...
employee traveling
What Actually Drives a Successful Incentive Travel Program After 20 Years in the Field
Incentive travel has never been about the destination. That may sound surprising in an industry that...
employees working together
Sustainability Without Operational Discipline Is Just Messaging
Sustainability is now standard language in meetings and incentive travel. RFPs reference ESG commitments....

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Knowledge Center

Knowledge Center

3 Ways to Appeal to Gen Z Workers

Born after 1995, the oldest members of Gen Z are just starting to enter the job market. And while they are not yet the largest generation in the workplace, they are about to become one of the most sought after. Gen Z already makes up 25 percent of the broader…

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3 Ways Employee Recognition Promotes Organizational Creativity

An organization’s ability to evolve and prosper is directly related to its capacity to think creatively. In fact, an overwhelming majority of executives credit gains in revenue, market share and category leadership to their company’s ability to approach opportunities and challenges from a fresh angle. Even so, almost just as…

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3 Ways to Support Your Sales Team’s “Land and Expand” Strategy

As global companies look to expand their B2B sales portfolios, many have adopted a strategy centered on the concept of “land and expand.” When executed properly, land and expand sales strategies make good business sense. They significantly increase revenue expansion within targeted customers and set the stage for a deeper…

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Madison Global Appoints Gale Crosley as Independent Director
Madison Global, an employee-owned ESOP company with international reach and more than 50 years of experience in employee recognition, incentive travel, meetings and events, today announced the appointment of strategic growth advisor Gale Crosley, CPA, CGMA, as an independent director on its Board of Directors. The appointment adds an experienced outside perspective to the company's Board as Madison accelerates mid-market and enterprise expansion in its next phase of growth.
Generation Z Is Not Avoiding Hard Work. They Are Eliminating Unnecessary Work.
No generation has entered the workforce during a period of greater disruption than Generation Z. Every generation has adapted to economic uncertainty, changing technology, and evolving workplace expectations. Generation Z, however, began building careers during a global pandemic, the rapid expansion of remote work, unprecedented advances in artificial intelligence, and an economy changing faster than many organizations can redesign themselves.
Millennials Did Not Demand More From Work. They Demanded More From Leadership.
Few generations entered the workforce with a larger gap between what they were promised and what they experienced. Millennials were raised during a period of extraordinary optimism. They were told that education, ambition, and hard work would open doors. A college degree was presented as a reliable path to professional opportunity. Career growth seemed attainable for anyone willing to work for it.
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