Pioneering Excellence

Madison is a global leader in employee recognition and incentives, pioneering digital programs since 1995. As an employee-owned company, we deliver recognition, events, and incentive travel solutions that strengthen culture and drive results.

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employee traveling
What Actually Drives a Successful Incentive Travel Program After 20 Years in the Field
Incentive travel has never been about the destination. That may sound surprising in an industry that...
employees working together
Sustainability Without Operational Discipline Is Just Messaging
Sustainability is now standard language in meetings and incentive travel. RFPs reference ESG commitments....
Lake Tahoe
Planning a Corporate Retreat in the U.S.? Here’s Why South Lake Tahoe Belongs on Your List
South Lake Tahoe isn’t your typical meeting destination. Nestled where California and Nevada meet, this...

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Sales

Knowledge Center

Knowledge Center

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Blog

3 Ways to Contribute More at Decision Time

With year-end planning sessions already underway, companies look to make better decisions on how all of their resources can best serve the business. The problem is that many senior executives question their managers’ abilities to do just that. Sixty percent say their managers make bad decisions as often as they…

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Blog

How to Drive Both the Results and the Behaviors Your Business Needs

So, you’re putting together a sales incentive or employee recognition program that will be based on specific targets and objectives. You have your key performance indicators (KPIs) for each audience and you’ve allocated reward funding based on the incremental gains your company is hoping for. But in looking over the…

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Blog

Non-Cash Will Help Keep Your Top Sales Performers Too

Attracting and retaining the best people is a conversation almost always reserved for supporting employees — the front line and behind-the-scenes workers who make companies tick. But what about salespeople? Shouldn’t they factor into that discussion as well? Isn’t the threat of losing a top revenue contributor just as unsettling?…

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Blog

The Reward Without the Guilt

Looking to get more out of your compensation resources? Of course, you are. Who isn’t? Did you know that some HR and sales operations are already doing just that? They know that in the right situations and under the right circumstances, non-cash offerings can actually outperform more money. You see…

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Blog

How to Shape a Service-Oriented Culture

Want to improve revenue results across the board? Start by re-engaging everyone in your company that touches the customer. Organizations that enjoy a higher rate of repeat business — often at premium prices and without all of that rebid angst — focus the entire value/delivery chain on the customer. Salespeople…

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people talking and looking at device
Blog

Want to Improve Sales? Listen to This

Do your salespeople know how to use all of their powers? There’s an old proverb that goes something like this: “to listen well is as powerful a means of influence as to talk well.” Listening is a skill that can make or break a salesperson, yet few organizations incent them…

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Blog

Keeping Reps Focused

Focus. It’s a word you hear over and over again when it comes to sales performers. The good ones have it, but most are either not focused enough or focused on the wrong things. To get every sales rep to perform better here are a few things you can implement…

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person stressed and failing to work
Blog

Keep Your Program From Striking Out

Baseball started its season last week to great enthusiasm. So what can we learn from the excitement fans feel this time of year? On opening day everybody feels like they have a chance. Fans, coaches and players all believe that their goal of winning a championship is doable and that…

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people looking at their computers working
Blog

So What Color Was That Dress Anyway?

Gold and white? Blue and black? More importantly, what did it teach us? We all see the same things, but interpret them differently. In the case of the multi-colored dress it was the physiological variations within our eye structures that changed our individual sensations to light and thus our perception…

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Gen Z Isn’t Entitled — They’re Honest: Why the Youngest Workforce Is Calling Out What Older Generations Ignored
For as long as workplaces have existed, so have generational stereotypes. Boomers were “rigid.” Gen X was “apathetic.” Millennials were “entitled.” And now the spotlight has shifted to Gen Z — often labeled as demanding, sensitive, or unwilling to pay their dues. These labels might generate clicks, but they miss the truth entirely. Gen Z isn’t entitled. They’re honest. And honesty feels radical in workplaces that haven’t been honest with themselves.
What Actually Drives a Successful Incentive Travel Program After 20 Years in the Field
Incentive travel has never been about the destination. That may sound surprising in an industry that loves to showcase beaches, rooftops, and luxury properties. But after decades of designing and operating programs across the globe, one thing is clear. A successful incentive program is not defined by where you go. It is defined by what it drives. The real purpose of incentive travel is behavior change. Revenue growth. Market expansion. Retention of top performers. Cultural alignment. If those outcomes are not clearly defined at the beginning, no resort, no experience, and no production value will compensate for it. The most
Sustainability Without Operational Discipline Is Just Messaging
Sustainability is now standard language in meetings and incentive travel. RFPs reference ESG commitments. Hotels promote certifications. Destinations highlight environmental initiatives. Carbon calculators appear in proposals as a matter of course. This evolution is positive and necessary. However, the presence of sustainability language does not guarantee sustainable execution. There is an increasing gap between what is promised and what is operationally delivered.
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