Does employee retention still matter? That’s a fair question, and one that’s being asked by more than a few business leaders. In the midst of an economy that isn’t growing very much and one where U.S. unemployment levels are hovering at the 9% range—all business expenses, including those that are people oriented, continue to attract scrutiny from the cost-cutting hawks.

This white paper offers a deeper look back at the conditions that got us to this point and outlines the justification for using recognition tactics now, and in a more strategic fashion, so the efforts implemented are as meaningful to today’s workers as they will be to business leaders demanding better performance from every investment.