Today’s sales ops teams are expected to be more strategic in the way they serve senior executives, brand managers and salespeople. As a result, sales operations professionals have learned to leverage new technologies and apply best practices across the many initiatives and sales incentives they manage.

So how do they develop and implement programs and initiatives to meet the growth agendas of sales executives and stakeholders alike?

In this month’s Performance Perspective, we explore:

• What every sales ops team needs
• How to make sales contests simple
• Reaching “on-the-road” sales teams
• Serving the growth agendas of multiple stakeholders