Pioneering Excellence

Madison is a global leader in employee recognition and incentives, pioneering digital programs since 1995. As an employee-owned company, we deliver recognition, events, and incentive travel solutions that strengthen culture and drive results.

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employee traveling
What Actually Drives a Successful Incentive Travel Program After 20 Years in the Field
Incentive travel has never been about the destination. That may sound surprising in an industry that...
employees working together
Sustainability Without Operational Discipline Is Just Messaging
Sustainability is now standard language in meetings and incentive travel. RFPs reference ESG commitments....
Lake Tahoe
Planning a Corporate Retreat in the U.S.? Here’s Why South Lake Tahoe Belongs on Your List
South Lake Tahoe isn’t your typical meeting destination. Nestled where California and Nevada meet, this...

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Is your business working together to achieve its goals? If you’re like most organizations there’s work to be done in that area. Less than 10% of employees fully understand their company’s strategy or worse, their role in carrying it out. This a dangerous disconnect—one that can negatively impact performance, profitability and growth, but there is something you can do about it.

With so many companies searching for ways to gain and keep a strategic advantage, introducing measures that prevent any misalignment between the goals of the organization and an individual’s focus is not just good business, it’s critical. Failure to address misalignment will cost you.