Incentive travel has always been a powerful motivational tool for managers and business owners. Non-cash awards such as travel increase productivity, performance and overall employee engagement.

In an economy that demands all investments prove their worth, you might be asking “How good of an investment is our incentive travel program, exactly?” To answer that question, Madison put their analytical powers to work.

In this month’s Performance Perspective, Mike Ryan explores:

• Why incentive travel is a good investment
• How incentive travel as a motivator trumps cash
• The ROI of travel incentives
• Tips on how to maximize your return