Experienced incentives industry marketing leader joins Madison Global to advance brand strategy, demand generation, and market growth across its Recognition and Travel groups.
NEW YORK, NY – August 26, 2026 — Madison Global, a worldwide leader in employee recognition, incentive travel, meetings and events, today announced that Agnes O’Connell has joined the company as Vice President of Marketing, leading marketing strategy across both Madison Recognition and Madison Travel as the organization continues to invest in its next phase of growth.
O’Connell brings extensive experience in marketing strategy, demand generation, positioning and business development within the incentives industry, with particular expertise across the manufacturing, automotive, and technology sectors. In her new role, she will lead Madison Global’s marketing strategy, helping strengthen the company’s market position, accelerate demand generation and bring greater visibility to the full breadth of Madison’s Recognition and Travel capabilities.
“Agnes brings the industry knowledge, strategic perspective and builder mindset we need as we continue strengthening Madison’s market presence,” said Alex Alaminos, President & CEO of Madison Global. “We have tremendous momentum across both Madison Recognition and Madison Travel, and an increasingly powerful story to tell about who we are, what differentiates us, and the value we create for our clients. Agnes will play an important role in bringing that story to market and strengthening the connection between marketing and our broader business strategy.”
O’Connell spent much of her career at HMI Performance Incentives, where she held progressively senior roles spanning sales operations, demand generation, and marketing and helped grow the organization into an award-winning channel incentives agency. Following HMI’s acquisition by global channel incentives leader 360insights, O’Connell was named Vice President of Marketing and Demand Generation, helping evolve the company’s marketing and business development functions while advancing growth initiatives across global teams. Known for a hands-on, growth-oriented leadership style, O’Connell has focused throughout her career on building scalable marketing capabilities, creating clarity across complex business challenges, and translating growth opportunities into actionable go-to-market strategies.
Throughout her career, O’Connell has earned industry recognition for her work in the incentives space, including being named an Incentive Awards “Young Gun” and receiving HMI’s President’s Excellence Award. She was also recently elected to the Incentive Marketing Association Board of Directors, further demonstrating her continued leadership within the incentives industry.
“What drew me to Madison was the combination of a strong 50-year foundation and the amount of opportunity still ahead,” said O’Connell. “There is tremendous potential to bring the strengths of Recognition and Travel together, sharpen how we tell the Madison story, and build a marketing strategy that supports meaningful, measurable growth. I’m excited to work alongside the team to build on what’s already here and help shape what comes next.”
O’Connell’s appointment comes during a period of significant momentum for Madison Global. The company continues to invest in leadership, technology, and capabilities across its businesses, including the recent expansion of the Madison Recognition leadership team and Madison Recognition’s #1 overall ranking in the 2026 HRO Today Baker’s Dozen Awards.
With responsibility spanning both Madison Recognition and Madison Travel, O’Connell will help strengthen Madison’s overall market presence while supporting the distinct growth opportunities within each business.
About Madison Global
Madison Global is an employee-owned leader with more than 50 years of experience helping organizations inspire performance, strengthen culture and drive measurable results. Through its Madison Recognition and Madison Travel groups, the company combines strategic expertise, innovative technology, exceptional service and global capabilities to support leading organizations and their people around the world.
Madison Recognition delivers employee recognition and engagement solutions that combine strategy, technology, global rewards and award-winning client support to strengthen workplace culture and organizational performance.
Madison Travel designs and delivers incentive travel, meetings and events that bring people together through memorable experiences, expert program management and global destination capabilities.
Together, Madison’s businesses provide organizations with integrated expertise across recognition, rewards, incentives and experiences, backed by the accountability and long-term perspective of an employee-owned company.
Discover more at www.madisonpg.com.
